Marketing Module - Interactive Learning Platform
Explore primary and secondary research methods, market analysis techniques, and data collection strategies. Learn how businesses gather and analyze market information.
Understand why marketing is crucial for business success. Study customer relationships, market orientation, and the role of branding in building loyalty.
Master demographic, geographic, and psychographic segmentation methods. Analyze how businesses target different customer groups effectively.
Study the marketing mix, product development stages, life cycle, and the Boston Matrix. Learn about extension strategies and portfolio management.